Advertising In The Post-Pandemic World

The pandemic has lasted longer than anyone expected. The vaccine rollout has had mixed results in various countries. Some countries have fared better whereas, some have lagged in inoculating the population. At some point, the pandemic will be behind us, and hopefully, that day is not far. That raises an interesting question. What will the post-pandemic advertising world be like?  

At the peak of the pandemic, advertising revenues plummeted, and companies opted for austerity. The advertising industry was especially hit hard as all related industries such as tourism, retail, and hospitality were hit too. In the post-pandemic world, companies must gear up to win customers back. This will not be easy as the pattern of spending has been upended. Some of the techniques that companies will have to rely on are as follows:

  • Focus on the existing customer base

The most important component of any business is the customers. If a business is struggling to bring in new customers, it’s best to focus on the ones that are already listed as customers and who have stuck around despite the economic downturn. In addition to creating services and ad campaigns to target their new needs, it would make business sense to offer one-time promotions such as issue refunds to clients who had prepaid memberships or were on auto-pay during the lockdown period. While this could hurt cash flow for the short term, the money will return in terms of customer loyalty as the economy restabilizes and as the loyal customers are ready to start buying again.

  • Move everything online

Customers have been forced to shift their mode of purchase from in-store to online purchasing. According to GoDaddy.com, there has been a spike in companies who want to create or update websites, create new social media campaigns focused on home-based workers, and focus more on eCommerce trends and channels. Now is the critical time for companies to increase their online presence. Companies already have a lot of engagement online but the pandemic has shown us just how much more can be done online. For example, automating email communication or even core services and using cloud-based solutions for scheduling, billing, and planning.

  • Spend on the right online channels

Online advertising can be a bit of a hit or miss. But companies that are willing to explore options and spend resources can often get it right. Spending on online platforms used to be an option but not anymore. It’s the most pressing requirement now. Larger organizations have shifted marketing budgets to social media marketing, hired specialists to increase their presence online, and create short and long-term strategies to increase customer engagement.  

  • Promote exclusive deals

There was a time not too long ago when sales promotion was one way of boosting sales from month to month or season to season. Those days are long gone. With the ever-increasing clutter and online ads, the only way to increase online sales is through offering constant deals. Online shopping has reached a point where sales promotions are the norm rather than the exception. Companies in the post-pandemic world have to use creative nous to create unique sales ideas and get customer’s attention. Companies can use the news for sales-based events, religious observance days, cultural holidays, statutory events, etc. to gather ideas for unique promotions. People always need a suggestion, and the right suggestion can convert an inclination into a sale.

  • Improve communication strategy

Communication is key to any relationship. The relationship between a company and its customers is also dependent upon how effectively it can communicate with its customers. Any communication in the post-pandemic marketing world will have to be:

  1. Through the channels consumers are now using, so more audio and video feed rather than newsletters. More visual stimulation to create awareness but through the right channels.
  2. By addressing doubts, fears, and questions that customers are facing right now, and aligning company offerings as potential solutions.
  3. By making it easy for customers to get in touch, so more in-person phone customer service and fewer touch-tone automated self-serve options.
  • Use paid advertising

It is the only way to get ahead of the competition. Times of free promotion on the internet simply by being there are long gone. Apps such as Tik Tok, Twitch, and Snapchat have proved to be invaluable in engaging customers. In 2021 and beyond, brands should also consider the benefits of positioning themselves within an environment where users are spending time to switch off from reality.

This time of the year is perfect for companies to test their advertising messages. Companies can consult with professional writing services to explore more ways of using words to influence customer choices. Companies can reap rich benefits by hiring a professional writing service. One of the best and most comprehensive writing services is Acematiks. Acematiks is the only 24/7 professional writing service that caters to industries in the education, business, and creative sectors.

 

Back to Creativity Basics

Creativity is dynamic. In no sphere of business does creativity remain static. New creative trends have accelerated as an after-effect of the pandemic. Creative trends as part of the overall design paradigm have moved in the direction of simplicity and subtlety. The following trends are undeniably apparent in visual design.

  • Muted Colors

Color trends are moving from bold and expressive to muted. With so many large-scale changes happening over the past year, leading brands have been hard-pressed not to experiment with too many design risks this year. They also have to do a lot more with less this year. So relying on old favorites like muted color palettes, serif fonts, and simple data visualizations for clear communication seems a safer bet. Concepts that invoke a sense of calm, understanding, and positivity in an ultra chaotic world are in. Bold colors, brash fonts, and in-your-face marketing may not work now and into the future.

  • Simple Data Visualization

Customer preferences are demanding less clutter and simpler forms. The goal of any data visualization should be to make complex data easier to understand. Someone should be able to understand a data representation without much extra context. What’s shown, should not have to be explained. 

  • Geometric Shapes Everywhere

In many instances, abstract form has been replaced by definite form. Most designers are trending towards using geometric shapes. A surprising trend this year was that many brands have started using geometric shapes in their advertising designs. Until last year, advertising design focused primarily on using flowing and abstract shapes. This trend has been replaced with pretty rigid, hard-edged geometric shapes.

  • Flat 2D Illustrations

The days of photoshop-infused 3D illustrations are increasingly ceding space to flatter 2D illustrations with more emphasis on the message rather than visual perspective. The original designs of many of the world’s most famous brands, were set in 2D. Since the advent of animation, 3D representation of logos and other design collateral had gained popularity. However, design is moving in the direction of simplistic 2D again.

  • Classic Serif Fonts

Fonts that are considered classic have regained their appeal. Serif typefaces tend to be thought of as classic and traditional, whereas sans-serif typefaces are thought of as more modern and contemporary. The fine details of serifs, especially the more delicate and high-contrast designs, don’t always display well on screens, especially at small sizes and on low-resolution displays. With resolutions on hand-held devices improving dramatically, serifs are being used increasingly on the web.

  • Social Media Coverage

Social media has emboldened design messaging. Design preferences can be judged directly, by testing new concepts through social media exposure. Likes, shares, and general engagement with posts are instant ways of testing new design concepts. However, the biggest advantage is having the option to delete posts and repost an adjusted post based on the response.

  • Text-Based Videos

Promotional, text-based videos are in and out are the graphic-laden dynamic videos. As people will likely continue to work remotely well into 2021, shooting original video content is very difficult. One can’t jump over to the video studio as often as is required and shoot a quick video with a team anymore. Or even hire a freelancer very easily. The use of text on images, in part, courtesy of Instagram, has proven to be an effective way to further a marketing message.

Great writing is an integral part of marketing communication design. The most prudent approach is to hire the right professional writing service.  Acematiks is the only 24/7 professional writing service that caters to a growing list of clients in the education, business, and creative sectors.

 

Is Managerial Reporting The Same As Financial Reporting?

Accurate financial reporting is associated with a well-functioning and ethical organization. Financial reporting helps ensure shareholder trust and leads to a better rating for a company in front of its creditors.  But financial reporting is not the only type of reporting that provides a measure of the financial health of an organization. Managerial reporting is also frequently used to show information to stakeholders. 

Managerial reporting is very similar to financial reporting however it also includes the management perspective in the reporting. Most business owners are familiar with the basic monthly financial reports but are less familiar with the kinds of management reports available that could help businesses increase performance and profitability.  Managerial reporting is as essential to the growth and success of an organization as financial reporting.

Some organizations only want to produce financial reports each month for various reasons. The general perception is that smaller organizations avoid investing resources in the preparation of managerial reports as they don’t see the intrinsic value. 

The truth is that without management reporting, organizations could miss out on information that can help the company grow or prevent management from implementing costly programs that seldom provide a return on investment.  An organization needs financial reporting for compliance;  for making sure the numbers are adding up, and for preventing cash flow problems. But management reporting is essential to make better business decisions backed by solid data. 

Management reporting goes beyond bookkeeping and accounting. It provides critical oversight and account management to ensure that the right policies, procedures, and systems are implemented, and accurate financial and management reports are produced. Businesses can run with total confidence backed by prudent and dependable financial and management reporting.

Financial reporting is compliance-oriented and is used for external purposes. It encompasses the standard weekly, monthly and quarterly reports that companies receive each month.  Unlike financial reports, management reports are not mandatory and are for internal use only. A company is not obligated to follow GAAP guidelines when producing these reports.

Management reporting focuses on segments of the business. Using segmentation, one can easily see more details and analyze the things that are driving the business. Management reports such as profit and loss by class, department, job, or team along with realization rate and utilization rate provide an accurate read at operations.

Management reports are great for CEOs to gain insight into specific areas of the business and serve as a great value-added instrument that provides a clear picture of the business needs.  This information is vital in driving strategic decision-making.

Preparing managerial reports is the forte of expert reports writers.  Many companies rely on professional writing services to help them prepare visually appealing and accurate managerial reports.  Acematiks has been providing this essential service to clients in various industries. Acematiks is the only 24/7 professional writing service that caters to the education, business, and creative sectors.

Resume Writing Principles

Writing a Resume can be a complicated endeavor. There are many free resume-building websites. Some may even charge a reasonable amount to customize a resume. However, all it takes is an understanding of the basic principles of resume writing, and one can easily create a professional resume. 

  • Being Truthful

Honesty is the most vital principle of resume creation. Honesty refers to the notion of only the truest, experience-based information appearing on the various sections of the resume. Customizing a resume for a job does not have to translate into embellishing credentials. If the job posting mentions expertise in a particular software application, such as Adobe Illustrator or advanced level Microsoft Excel, and if a candidate does not have familiarity with that software, it cannot be part of the Computer skills section. Mentioning them may lead to unfavorable circumstances. If a candidate is hired but fails to perform basic tasks based on those skills, it won’t flatter the boss. It could even lead to termination and embarrassment. Customizing a resume is about really looking at the job, and emphasizing the skills that best fit the requirements that the employer is looking for in an applicant, and downplaying those skills that may not be as relevant. 

  • Using Keywords

Many companies and recruiters use a keyword search to shorten the pool of candidates. This system is still in existence even though it often increases the possibility of missing qualified candidates because they used different terminology to describe their experiences. Using keywords from the job ad could be the best way to avoid the trap and ensure synergy between the advertised job opportunity and one’s resume. The most common way to do that is to look closely at the key expressions used in the job advert and substitute them for some of the same skills in the resume. For example, if the job ad indicates the position requires someone who can ‘guide and coach staff, a description of a previous supervisory role can be phrased to use the words ‘guide and coach staff. The hiring organization will surely see a good fit with the use of accurate keywords.

  • Professional Summary

The professional summary outlines what a candidate offers in terms of professional skills in a short three to five-line statement. The intent is to give the employer a brief professional overview of the candidate’s background. A professional summary indicates immediately what a candidate will bring to the job. This summary can be customized for every job, although it could also be a generic version that fits most jobs in the same industry. For example, a summary for a candidate seeking employment as a shift manager in a five-star hotel. Recruiting managers often look for a good fit by reading the summary first. A well-written summary could be the difference between an employer reading the entire resume or moving on to the next eligible profile

  • Conciseness and Clarity

Ensuring that all descriptions are concise and to the point helps create a readable resume. It is pertinent to note that often employers have several resumes to go through, and the impression from elongated descriptions could prove to work against a prospective candidate’s chances. Instead, it’s beneficial to be concise and clear and not have more than five to seven job function descriptions per employment. Removing clutter according to each job ad can pay rich dividends. One way to do that is by eliminating some of the older job descriptions or keeping descriptions to a maximum of three. This helps to highlight all relevant information. 

  • Volunteer Work is Important

Over the years, volunteer work has increased in importance. Employers are increasingly looking for candidates who actively participate in volunteer work. It shows an aptitude for contribution, teamwork, and mentorship. Considered extremely useful skills in the business world today. Volunteerism can be for achieving personal goals or for lending time and energy to a cause, either way, it stands out in a resume like icing on a cake. It’s also worthwhile to research the company and note the charitable organizations it is associated with. If there is a relation between a candidate’s volunteer activities and that of the company, it presents a wonderful opportunity to highlight these shared values in a resume. This can help an employer establish a good fit. Volunteer work can also be a great point of discussion during an interview, so the importance of highlighting it cannot be understated.

Resume writing is a specialized field. Professionals who have had exposure to thousands of styles are the best bet to create a resume.  Acematiks has helped many professionals find their dream jobs through their resume writing services.  Acematiks is the only 24/7 professional writing service that services clients in the education, business, and creative sectors.

 

Creative Writing for Novice Writers

There are many different aspects of Creative writing. Every writer aspires for continuous improvement. Creative writing includes several elements. If one is looking to get those creative juices flowing and improve writing, the following tips can help:

  • Reading is the non-negotiable preparation for writing

It is much harder to write creatively if one has limited exposure to good creative writing. Any aspiring writer should read the time-tested works of past and present notable writers such as Leo Tolstoy, Mark Twain, Shakespeare, J.K Rowling, James Patterson, John Grisham, etc. Historically, famous writers have written well-crafted fiction and non-fiction works that warrant attention if one fancies writing. Reading the works of creative writers in different genres can be extremely helpful in determining where a writer’s creative inclination lies.

  • Writing inspires writing

Even bad writing is good for honing the skill of writing. It’s always a good idea to save even the ordinary ideas that pop up in one’s head from time to time. Ordinary ideas can inspire good ones, and there’s no telling what can trigger inspiration for a better idea later on. One trick is to note down any content that can come in handy later in an unexpected way.

  • A point of view matters

Every story, whether fiction or non-fiction, often shares a message or a lesson. A narrative without a drive behind it feels bland, and the audience can easily lose interest for not seeing a point to the story. It’s important to use an original perspective to tell a story that resonates with the audience and leaves a lasting impression.

  • Utilizing literary expressions

Help create vivid and imaginative scenes, which are vital to good writing. The flow of words can be enhanced by using alliterations, allegorical expressions, and humor. Metaphors, similes, and other figures of speech create impactful images that can boost creativity and paint powerful pictures. 

  • Judging the readers

Knowing the audience is the easiest way to have a direction for writing. Is the writing targeting a younger audience? more mature readers? or a particular segment of the audience? e.g., female readers, etc. There is rarely a piece of writing that can appeal to all demographics, so knowing the audience can help narrow its tone and range in a way that appeals to the target audience.

  • Amateur writers must write as much as possible

Very often, first-time writers can be intimidated or embarrassed by their creative work. Such thoughts hinder the natural flow of imaginative writing. Therefore novice writers need to write often and write a lot. In various ways, such as freewriting, creative writing exercises, writing prompts, and practice, one’s writing skills can be considerably improved in a relatively short amount of time.

  • Thinking of it as a challenge

No writer gets it right in the first attempt. Writing and rewriting and even experimenting by completely ignoring all rules of writing can also help to nurture creative instincts. One may be inclined to start over many times before developing a feel of what one intends to write. Storytelling and fiction formulation takes a lot of time and contemplation.  Rewriting is the only way to end up with a workable version.

  • Writing workshops work

Writing classes in the form of a writing workshop exposes any aspiring writer to a writing community. Creative writing benefits from constructive feedback, on many aspects such as the story, the characters, the setting, etc. Whether one is a first-time writer or an experienced writer suffering from writer’s fog, writing workshops can help provide inspiration and direction.

One of the most underrated ways of connecting with a writing community of experienced writers is engaging with a professional writing service such as Acematiks. Acematiks is the only 24/7 professional writing service that serves the education, business, and creative communities for all their professional writing projects.

 

Ethical People in Business

Ethics matter just as much in business as they do in life. Ethical business values may be translated into active language, establishing standards or guidelines describing the kind of behavior an ethical organization should or shouldn’t engage in. These are called ethical principles. Here is a list of principles and values that most organizations search for in ethical people.

HONESTY

Honesty is at the core of ethics. Ethical people strive to be honest and truthful in all their dealings. They do not deliberately mislead or deceive others by misrepresentations, overstatements, partial truths, selective omissions, or any other means of deception. They add value to all professional and personal interactions.

INTEGRITY

Personal integrity is very dear to ethical people. Acting with courage is a character hallmark that can only be taught early in life. The courage to pursue convictions by doing what they think is right. Even when there is immense pressure to do otherwise. Integrity is born out of a deep commitment to a principled, honorable, and upright struggle for values/beliefs. Integrity exists where principles are not sacrificed for expediency, hypocrisy, and unscrupulousness.

TRUSTWORTHINESS

The by-product of integrity is trust. Trustworthiness is also a trait of ethical people. They work hard to ensure that no fact is misunderstood and are sincere and forthcoming in supplying relevant information. They try their utmost to fulfill the letter and spirit of agreements and commitments. Their approach is based on an overall reasonable attitude. They don’t try to interpret agreements in an unreasonably technical or legalistic manner to rationalize non-compliance or create justifications for escaping their commitments.

LOYALTY

Adherence to ethical practices can be developed by consistently doing the right thing. Demonstrating fidelity and loyalty to persons and institutions by way of friendship in adversity, support, and devotion in duty. Ethical people do not use or disclose information learned in confidence for personal advantage. They honor the ability to make independent professional judgments by consciously avoiding undue influences and conflicts of interest. They show complete loyalty to their organizations and colleagues and guard the proprietary information that they are privy to during employment.

FAIRNESS

Being ethical also includes being fair and just in all dealings. Power should not be exercised arbitrarily. Overreaching indecent means cannot be used to gain or maintain any advantage nor take undue advantage of another’s mistakes or difficulties. Fairness manifests a commitment to justice, the equal treatment of individuals, tolerance, open-mindedness, and honest introspection.

EMPATHY

Kindness leads to an empathetic attitude. The relation between ethics and empathy is the same as the relation between a toothbrush and toothpaste. One adds value to the other. Ethical executives are caring, compassionate, benevolent, and kind; they help those in need and seek to accomplish their business objectives in a manner that causes the least harm and the greatest positive good.

RESPECT

The easiest way to earn respect is by respecting others. Respect for people, respect for the laws, respect for situations are all forms of respect for others. Ethical people demonstrate respect for the human dignity, autonomy, privacy, rights, and interests of all those who have a stake in their decisions. They are courteous and treat all people with equal respect and dignity regardless of sex, race, or national origin.

COMMITMENT TO EXCELLENCE

Pursuing excellence is also another impressive quality of ethical people. They perform their duties with excellence and are well informed. They prepare hard and constantly endeavor to increase their proficiency in all areas of responsibility.

ACCOUNTABILITY

Ethical executives value accountability as much as a reward. They want people and processes to be accountable for the work at hand. They acknowledge and accept personal accountability for the ethical quality of their decisions.

Good people make good organizations. Ethical people are very valuable for organizations as, over the long run, business success depends on them. The quality of the workforce and their commitment to organizational goals almost always translate into growth. Organizations search for ethical partners to help them ensure quality marketing communications. Acematiks is proud of providing value-added professional writing services to a growing list of dedicated clientele in the education, business, and creative sectors.

 

Right Timing For Marketing Strategies

The timing of marketing decisions decides outcomes. A favorable outcome is the result of decisions taken according to the plan and reflecting the intricacies of the problem. The right timing is essential to maximize output and sales potential. Right timing leads to success. The prevalence or the absence of the right timing can be the difference between the same set of steps leading to favorable or unfavorable results. The key to any successful marketing strategy is timing. Timing is everything in marketing. To be at the right place, at the right time, in front of the right consumer when he/she is in the right frame of mind.

Consumers are more inclined to do certain things on certain days of the week. A general pattern for an average consumer could be to prioritize or make crucial decisions on Monday. Engage with important emails on Tuesday, fantasize about holidays on Wednesday, grocery shop on Thursday, chill on Friday, take care of household projects on Saturday, and go grocery shop again on Sunday. All businesses try to understand these habits for their customers. The ones that can figure out their customers’ daily habits can ensure any marketing campaign hits them in the right frame of mind to act and ultimately drive a better return on investment.

Holiday marketing is a classic case. Most holiday campaigns reach radio waves and inboxes around 10 am on a Wednesday. The reason is that by the middle of the week, people are looking for a distraction. They are thinking of getting away from it all. So that’s the perfect time to grab attention with campaigns promoting getaway tourism. 

Consumers have certain habits according to seasons too. The key is to sit down and work out the optimum point in a season to run campaigns for the best results. Some consumer preferences change according to season. For example, just before winter, most cars on the road need winter tires before the first snow hits. So to capture the market, tire shops and services run specials and advertise to get people’s attention. Another example is that people on the first day of winter switch from salad to soup. So, soup brands need to forecast with exact precision the perfect time to promote their products. People are loyal to brands they like.

So how does a marketer figure out what is the right time to start a campaign? Historical data can be relied upon to get a general idea. It is crucial to zero in on the times that have yielded results previously. Some overall timing trends can apply to most businesses.

Monday is considered a decision-making day

All mail and email advertising campaigns should focus on Monday marketing. Monday is generally considered the best way to get a sale. Just like a job applicant applying on Monday to have the best chance of landing an interview

Social media is quieter on the weekend

Fewer people check social media accounts on the weekend. However, those who do check it are more active than they might be during the week. The extra time in people’s attention spans presents an opportunity to get noticed. People are also more likely to watch longer videos and read articles. 

Budget-conscious shoppers have different spending habits

Most budget-conscious customers wait till the end of the week to spend, usually Thursday or Friday. This trend could be due to other factors such as the timing of payrolls and government benefits. Less discretionary income also dictates spending patterns in the direction of weekend deals.

For any organization to try and master the customer on its own can be challenging. Seeking the services of a professional company such as Acematiks can reap immense benefits for marketers. Acematiks is the only 24/7 professional writing service that caters to the education, business, and creative sectors

 

Negotiation

Periodically whenever people come together to carry out a mutual endeavor, disagreements can occur. If left unresolved, differences have the potential to turn into conflicts. People have different needs, wants, goals, motivations, and sometimes they contradict. Negotiation is a process that is widely accepted and used to address and resolve disagreements between people and find common ground.

Arguments and resentments result as the outcome of a lack of negotiation skills causing parties to feel dissatisfied. The point of negotiation is to try to reach agreements without causing future barriers to communications.

One of the most common causes of negotiation breaking down is misunderstandings. Misunderstandings occur due to differences of viewpoint, background, cultures, interests, concerns, priorities, and many other factors. Emotional assertiveness and ineffective listening towards what others intend to say lead to a breakdown of communication.

One of the most crucial skills is to be able to create a win-win situation. When interacting with other people, parties involved must be able to genuinely gain from the negotiation. Every party fancies a win-loss scenario. However, for any negotiation effort to be successful, all parties must accept the winning of the opposite party. It is much harder to achieve but almost always results in a lasting solution.

Any discussion about negotiation cannot be complete without Thomas Harris’s book ‘I’m OK – You’re OK’. One needs to discuss a bit of psychology, and in particular, Transactional Analysis. The book was written from a clinical perspective. However, the thinking works for all transactions.

Transactions are the everyday currency of human interaction. In its most simple form, a transaction is ‘I do something to you and you do something back’, where ‘doing’ may include speaking.

The phrase ‘peer negotiation’ is a term used for peer-to-peer negotiation, often among young people although it can also be used successfully in the workplace or a voluntary position. Peer negotiation is probably best thought of as an extension of peer mediation, a technique used in several schools and similar settings to help people to help resolve conflicts and problems without resorting to authority.

Persuading others to do something is a familiar everyday situation that every manager can relate to. It’s a scenario that arises almost every day, whether it’s getting a teenager to tidy a room, or a colleague to attend a meeting on someone’s behalf. Some people seem to be able to do it effortlessly and almost without anyone noticing, whereas others fall back on the power of their position to enforce what they want. Persuasion skills can be learned just like any other skill, and they are a key part of being able to influence others to achieve goals and objectives.

Formal negotiation in business requires experience.  Preparation of documents for any business needs necessitates the use of expert language. Hiring a trusted writing company can ensure the most relevant documents are prepared, with the best use of language and syntax. Acematiks is a leader in professional writing.  Acematiks is the only 24/7 professional writing service that caters to the education, business, and creative sectors. 

 

Competition

Competition

The English word competition was derived from the Latin words ‘competitio’, which means rivalry, and ‘competere’, which means to strive for. There is competition in every sphere of life. Every human being faces competition during his/her life. The race to finish first, to be the best, to do more, to be better is a lifelong quest. The same spirit of competition transcends into all aspects of life.

Competition has many benefits to the overall well-being of society. In business, competition increases the quality of products and services. It helps to advance an industry. It helps to develop standards for excellence and create benchmarks. The intense competition to attract more customers leads to companies investing in research and development to improve products or invent creative solutions for existing needs. 

Competition in academia is healthy, to a certain extent. It leads students towards higher goals and raises the reputation of centers of learning as well. The ability to achieve higher goals is directly related to academic as well as professional success. Competition serves as empowerment for students to work harder. Students push each other to work harder for higher grades. Academic advancement in all fields of education owes a considerable debt to the concept of competition. For without it, one can only imagine how the notion of academic achievement will be affected.

Even the creative sector is not exempt from competition. Artists compete with themselves to make works of art with more perspective and depth. Moviemakers try to create more imaginative movies, and scriptwriters strive to write better scripts. Theatre and drama actors want to perform more complex roles. And songwriters want to write more meaningful songs.

The purpose of competition can only be gauged by the quality of the competitors. Competition demands collaboration with the right partners. Businesses that are lucky to find loyal suppliers can serve customers with authority. Students who are lucky to find reliable allies can be rest assured of good grades. And creative endeavors can benefit from experienced experts. Acematiks helps clients in education, business, and creative projects to achieve excellence and conquer the competition.

Ghostwriting Fundamentals

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Ghostwriting is the concept of writing on behalf of someone else. It is an essential service that increasingly serves the internet and has grown in importance since the beginning of this century. Ghostwriters are increasingly needed to write for online content. Online content not only requires ghostwriters to be writers but also expert researchers. Due to their natural inclination towards writing, ghostwriters find writing less stressful than most. The following points underline the fundamentals of ghostwriting.

  • Research the Topic

Any ghostwriting project is dependent on researching the topic. If a ghostwriter undertakes an autobiography, it goes without saying that research will be required. It could involve primary or secondary research. If the project is time-constrained, it is better to rely on secondary research. Autobiographical writing usually involves direct collaboration with the subject if possible.

  • A Ghostwriter is the Pen

A ghostwriter must never forget that he/she is the pen, not the author. The job of the ghostwriter is merely to formulate thoughts into ideas conceived by the author. Ideas may be conceived by the ghostwriter however because of the nature of this role, credit is rarely given to ghostwriting for the endeavor. A good ghostwriter is sought after and word of mouth will eventually get the ghostwriter his/her due.

  • Respect Confidentiality

Ghostwriters are also confidants. Respecting confidentiality is paramount to any work undertaken. Building trust will lead to a better exchange of ideas. These ideas will form the foundation of the bulk of the work. Without trust, communication is affected, and that leads to lost or unexchanged ideas. Building trust works in favor of both parties.

  • Stay Relevant

The writing has to display relevance and sequence. All current styles and formats must be followed so that the audience reach is maximized. Writing that feels overly glorifying or simplifying is usually not very interesting to read. Every topic deserves its merit. When writing about a complex topic, hard-to-understand terms should be included but explained eloquently.

  • Switch Off Social Media to Stick to a Schedule

Any distractions at the time of writing can be detrimental to the effort. Ghostwriting requires dedication and continuous thought. It probably was an easier profession with fewer distractions before social media. But now, a conscious effort has to be made to ensure distractions are kept at bay.

  • Take Breaks

Sustaining writing momentum is important. It’s best to avoid distractions as it could lead to loss of productivity. It is also a productive habit to take breaks. Thoughts can escape if left unattended for too long, especially if one is writing about a topic that he/she has no background knowledge of, and scheduled breaks serve as an information grasping session of sorts. Breaks for a ghostwriter have the same effect as a fifteen minute power nap in the afternoon for a construction worker.

  • Use Your Knowledge

Every person has some background knowledge about several topics. Utilizing some of that knowledge for ghostwriting is a common technique of successful ghostwriters. Of course, with more reading and research, it is unavoidable that a person will acquire more knowledge over time. The more knowledgeable a ghostwriter is, the better the project will turn out.

Hiring expert professional ghostwriting services is much easier than most people realize. No matter how complex a literary project is, a professional writing service is ready to deal with the challenge. Acematiks with its growing portfolio is the industry leader in providing efficient ghostwriting services. Acematiks serves clients in the education, business, and creative sectors for all professional writing projects.