Email newsletters are an important marketing tool to connect with customers. Newsletters help in building and deepen audience involvement, ensure clientele retention and strengthen brand development. They are written to inform readers of the relevant happenings occurring recently and which might take place in the future.
Providing links to the readers for the relevant content and website is also one of the attributes of the newsletter. Companies send a newsletter at regular intervals to stay on top-of-mind of readers by allowing themselves to showcase their industry expertise.
However, not all businesses reap the fruits of from newsletter. Why? This is because they lack some of the other things which could not grab the attention of readers. Here are some of the tips for creating a newsletter that will ensure your readers open them, read them and even share them:
Keep It Succinct
Use short and simple language to have effective communication. Keep your newsletter brief and easy to understand. Do not use heavy vocabulary as your clients may belong to different backgrounds. Give your readers room to read, so avoid cluttering of the text with long sentences.
Make It Engrossing
Do not bore your readers with heavy texts. It should sound like an interesting conversation and not a corporate speech. Incorporate some personality into your newsletter. Inject your newsletter with call-outs, random observations and cutting commentary. Be sure of your company’s values and give assertive opinions. You can always spice up your newsletter with a bit of humor to grab the attention of your readers.
Create a Captivating Subject Line
Most of the email recipients open emails based on their subject lines. The short teasers are the deciding factor whether your email will be opened, thrown into the trash or marked as spam. So it’s worth spending some extra time on creating an eye-catchy subject line. Keep subject lines brief yet it should properly describe what going to be in it. Avoid using exclamation and question marks as this will increase the likelihood to identify your emails as spam by the server.
An average human being has an attention span of just 8 seconds. To appeal to them with your newsletter it should be designed in such a way that catches the attention of the readers immediately. Use responsive email designs that are suitable both for mobiles and desktops. The color scheme should match the tone of your content not too loud or too subtle.
Inject Cal-to-action (CTA)
What you want your readers to do after reading the newsletter? Make a specific action in your newsletter what you want them to do. Make sure to add CTA whether you want them to see information on your website or you want them to approach you for consultation. One of the main purposes of writing newsletters is to convert your subscribers into potential clients. So CTA is must to keep them engaged.
Subscribers respond to newsletters that are easy to read, contain catchy subject lines, interesting, provide relevant information and are pleasant to the eyes. Use these tips to bring your newsletter into shape.